PS Medical Group helped create several marketing campaigns for the neurosurgical physician group. From spine conditions to concussions and brain tumors, PS Medical Group organized campaigns that included traditional and social media, third party endorsements, community seminars, physician blogging and helpful collateral materials and video showcasing preventative tips and driving traffic to the website. The results included a jump in website traffic, increase in patient bookings and acknowledgement of physicians.
An example of the many campaigns developed by P.S. Medical Group, included a concussion program. The agency arranged for CINN to partner with the Illinois Trainer’s Association and organized seminars with a neurosurgeon and an athletic trainer in suburbs throughout Chicago. Local and regional stories were secured. In addition, we created a series of blogs about concussions with renowned neurosurgeon Len Cerullo. A wallet reference card containing information on symptoms of and treatment for
concussions was created and 3,000 were distributed to people all over the U.S. CINN physicians were included in the IATA email blast and newsletter. Media coverage included a front-page story in the Chicago Tribune and TV news segments.
include Chicago Tribune article and WGN-TV clip here.
