“I’m Living Proof,” a testimonial-based campaign to promote the cardiac services at MetroSouth Medical Center. See a glimpse of our work below:
Living Proof Logo
Jim Craig flier
(left to right) Lisa Stafford, Jim Craig, Ann Pitcher
Midwest Orthopedics at Rush — Free Foot Checks
November 28, 2011 By Leave a Comment
Foot and ankle doctors at Midwest Orthopaedics at Rush offered free foot checks and treatment for the homeless this Thanksgiving.
Cook-Illinois Corporation
November 24, 2010 By Leave a Comment
Cook-Illinois, the largest private school bus company in the country, also became the first in Illinois to switch all buses to biodiesel fuel. P.S. Communications created an Earth Day announcement which generated coverage on all Chicago TV stations. The next Earth Day, P.S. created the Clean Air Club Bus, a mobile museum inside an old school bus — and it now visits schoolchildren all over Chicagoland, teaching the importance of keeping our air clean. This Earth Day program also generated coverage by all Chicago TV stations. The nature of the school bus business also requires crisis communications on occasion and P.S. consults with Cook-Illinois management on handling the media in sensitive situations.
PS Communications partners Lisa Stafford and Ann Pitcher with John Benish of Cook-Illinois Corporation after receiving a Gold Tower Award from the Business Marketing Association for the Clean Air Club marketing communications program.
Clean Air Bus
Marriott
November 24, 2010 By Leave a Comment
The new Marriott hotel in Burr Ridge, IL, had just opened and was suffering from an identity crisis, a difficult location and needed to fill rooms starting by creating a “buzz” in the local community.
P.S. Communications coordinated many events, including a celebrity cook-off with professional athletes and TV personalities to benefit Hinsdale Community Service and also coordinated a 5K run to benefit Hanson Center for people with disabilities.
P.S. Communications secured articles in local and Chicago newspapers, TV coverage and free, full-page ads in local newspaper for the event. Three hundred people attended the “Celebrity Cook-off” and one hundred runners ran the 5K. Thousands of dollars were raised for each organization. Hundreds of first-time patrons visited the hotel.
Clean Air Counts
November 24, 2010 By Leave a Comment
This program, run by the Metropolitan Mayors Caucus, encourages Chicago companies to reduce ozone-causing emissions in the workplace. Clean Air Counts came to P.S. Communications when they needed more “adopters” and program awareness.
P.S. Communications featured corporate leaders in a marketing campaign, including print ads, billboards, radio ads and publicity.
The number of Clean Air Counts adopters has skyrocketed with near 350 organizations, communities and businesses voluntarily adopting CAC strategies and reducing air pollution by more than three tons!
The Community House
November 24, 2010 By Leave a Comment
This 50-year-old not-for-profit in Hinsdale needed to increase awareness and raise donations from new sources.
P.S. Communications created a fee-based membership program with special privileges for members. Tactics included an aggressive marketing campaign, including ads, direct mail, new brochures and “backpack” marketing.
Within six months, there were 1,000 new members and new revenue that totaled more than $50,000.
United Community Bank
November 24, 2010 By Leave a Comment
The newest bank in Hinsdale’s competitive nine-bank market needed to generate foot traffic and increase checking account customers.
P.S. Communications created and branded “Kids First” savings program. Sales from the in-bank kiosk and the bank’s contribution for each new customer were donated to a different not-for-profit every month.
During the first three months alone, more than 75 new accounts were established.
Centre East Theatre
November 24, 2010 By Leave a Comment
Centre East, the north shore of Chicago’s finest entertainment presenter, relies on P.S. Communications to fill theater seats for its 29 different shows.
Leveraging long-standing media relationships, and using a combination of marketing communications tools, P.S. Communications is able to maximize awareness of the diverse programming and sell more tickets. Stories and reviews of Centre East performances have appeared in every major Chicago publication and TV station.
Chefwear
November 24, 2010 By Leave a Comment
The nation’s premier chef outfitter, wanted to increase sales among non-professional chefs nationwide. In year one, P.S. Communications capitalized on the Nicole Miller for Chefwear line with a fashion show/press event at the annual NYC Hotel, Motel and Restaurant Show. As results, P.S. Communications secured attendance and “fashion in the kitchen” trend stories from major media, including Wall Street Journal, Atlanta Journal-Constitution, Food Network, and many others. Sales of Chefwear to amateur chefs increased by 25%.
In year two, P.S. Communications created the Design-a-Chef’s-Jacket contest and promoted it via trade magazine ads and publicity, and announced the winner at the annual Hotel, Motel and Restaurant Show. The judges’ panel included NYC celebrity chefs and the contest winner was featured in daily and weekly newspapers coast-to-coast. This resulted in a marked increase in awareness and sales of Chefwear’s jacket line.
